First off, lets have a look at what some elements in Video production are!
Elements of video production include (1) Pre-Production, (2) Production, and (3) Post Production. All video productions are organized in this way to ensure that the process is a seamless one, and the final-result is as envisioned. Pre-production is the planning stage of your shoot, and occurs before the camera starts rolling. By creating storyboards, scouting locations, and figuring out the budget ahead of time, the goal is for your production to be free of unnecessary worry. Production is the shooting stage of your shoot, which includes cinematography, audio, lights, as well as directing, art and effects. Post production begins when your camera stops rolling. All footage is then logged and captured, organized, and then edited. But Post Production does not stop here. Effects and transitions are designed, music is added, and color compositions are made.
now lets have a look at how i will implement the first element element into MY music video production!
Pre-production
-the planning stage
this stage included making brainstorms of what to film, where to film, who to film, who's filming what bits, timing, props that we will be needing etc..
 |
| above: the FIRST plan for our video! (key thoughts and ideas) |
which looked like this:
The "initial plan" sheet just breifly showed the key elements of our video, particularly mis-en-scene, which was heavily influenced by other grime videos (as researched earlier)
the plan was mainly OUR ideas for filming, so we didn't need audience research on this, as this would be influenced by audience research and other videos, and general concepts to further develop into our FIRST concept for the video!
First draft of concept for video!
this part was to get our ideas for the actual video itself together, in our group we put our heads together and made an outline for the video itself (the video concept)
the first thing we needed to consider when coming up with our first concept for the video, would have to be, "what are typical features of the grime genre? how do we incorporate it into video?"
so we came up with a list of features and how we would incorporate it into the video:
Big quesion: How would you incorporate Grime genre into your music video?
Grime genre feature | how would i incorporate this into my video? |
| one artist trying to emerge from his local streets, to the streets of the uk --mis-en-scene-- | Show Kingsta rapping in his home streets, the way he keeps moving into the camera will show how he's trying to "emerge" onto the grime scene to make a name for himself, close-ups will also be used to establish that first relationship with the artists |
| "Street swagger" - clothes which show where the artist is from, a suited and booted artist would associate with mainly R'n'B nowadays, like ne-yo. Clothing has ALOT to do with genre as there are different clothing styles for different genre's of music. --Costume-- | urban clothes, not as much hip-hop, mainly nike, adidas, ecko etc.. a dress sense to reinforce Kingsta's origins as most "ilford boys" wear swaggered out nike trakkies with a matching cap and a nice pair of nike dunks, this is what kingsta will wear, with probably a nice watch on, keeping in mind not to make it too "bling" as that's really hip hop. |
| in videos, its all about keeping it about the artist --framing-- | in literally ALL the shots, the focus will ONLY be on Kingsta, not like in other videos where there are random characters scattered about in the video, there will only be a couple of scenes with Kingsta's boys, because in grime, its mainly about artists representing themselves and their own views, not others. |
| How grime artists are "hard" --choreography-- | i've noticed how grime artists are "hard" in their lyrical genius, and the movements they make with their hand and body, and facial expressions in their videos! so i will ensure that Kingsta keeps a hard front when filming! |
our ideas for the first draft for the concept of the video also derived from other videos in the same genre! here are some videos which inspired us for our initial ideas:
Above: newham generals "ard"
What inspired me for my first concept from this video?
1) the clothing: wearing a cap, so i wanted Kingsta wearing a cap in his shots
2) Frame2frame: how each frame follows another, there are about 6 locations in total, and they keep popping up over and over in a different order, so i decided, for my video, i'd film in about 6 different locations, then, when editing, i'd just make a video of a compilation of different scenes in each location, of every location, over and over.
3) facial expressions: how they all look "hard" looking straight into the camera when spitting, and they look "vexed" (typical of the grime genre
4) framing:, it doesn't look extremely proffesional, as you have to remember that grime isn't "big league" music, so its not filmed in studio's with proffesional equipment, most of its made by someone holding a camera and filming their boys in the streets going lyrical. so i thought, for my video i'd also make it look as if its a casual thing where the artist is out and is just making a recording of him and his music, but not to make it look glamourous, but keep it "grimey" if you get what i mean!
5) location: i wanted to shoot in the streets aswell! with brick walls in the background.
Above: Pow 2011 - by lethal bizzle and various grime artists..and chipmunk.. o_O
What inspired me for my first concept from this video?
1) the location: i liked the top of the car park idea! with the city in the background! its like a sense of being "on top" with your roots in the background (the urban city)
2) the cutting rate: how quickly shots change, but the camera's hardly ever steady! it looks "grimey" not like a top studio-shot, glammed RnB video!
3)really BIG hand movements! - i liked this idea because it made the artists look "streetwise" and these movements are associated with grime mainly
4) the costume: they're mainly wearing nike, adidas, Ecko, and new era caps! this is proper grime-style clothes.
5)the artist in different areas continuing one verse: take JME's bit for example, his verse is sung in 3 locations starting at the car park, then the bank, then the vault, then just him, then back to the car park, in just ONE verse!
So, from other videos, and my own ideas, i came up with my FIRST concept for my music video! (how exciting) i drew this up on a brainstorm which looked like:
 |
| Above: my first concept for my video! after everything that influenced me, these would be the main features of my music video! next i will be starting on artist feedback! and developing it! |
No comments:
Post a Comment