Above is the second concept i came up with after the first wave of concept development, so this was where the audience took part in checking my concept and writing their views on a sheet that was passed around in class, and constructive feedback was given back! this was very important especially as the people in my class were my target market for the artist and his music! so any feedback here was key and changed made based on the feedback to suit the expectations of the consumers was crucial, it had to appeal to the target market in the end of the day, otherwise it wouldn't count as a successful marketing campaign!
So, after understanding what it was that my target market wanted to see from my video, i started thinking about what should be in the music video, i had to piece all the feedback together and create a concept for my video which would appeal to everyone! so here was my concept after feedback:
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