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Sunday, 24 April 2011

Stacey's Mum -responses


Case Studies
Stacey’s Mum: Fountains of Wayne (music video) various cable and satellite channels pre watershed.
A young boy fantasises about his friends mother - she is shown dancing seductively around a pole in a bikini. 
Context session response
This clip caused low levels of offence, with one half scoring it either 1,2 or 3. Women and older people were somewhat more offended by this clip than other groups.
A fifth thought that this type of material could be shown at anytime, others would restrict it until after 1900.
Focus group response
Few had any real issues with this music video, although it did generate discussion about music videos in general, which are often thought to be a concern. One or two parents of younger children were somewhat concerned, but they were in the minority. One or two did think this went a little far and referred to the pole dancing sequence as the part they felt most offended by. The issue here is in part the images shown themselves, and in part the viewing context. 
Summary points
This type of sexual imagery is thought acceptable by most. It includes sexually provocative dancing, but no nudity and no inappropriate ‘touching’ by any of the participants.

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