Jango Airplay!

Jango is an advertising-supported Internet radio and social networking service founded by Daniel Kaufman (former executive and co-founder of the now-defunct Direct Revenue). Its main product is a streaming radio service that provides user customized music feeds.

Jango's music discovery engine recommends and plays additional songs based on the users' musical tastes, established by their individual listening activities on the site. The content is delivered through the Panther Express network. As of March 2008, Jango has 1 million users who have created 3 million customized stations. Gives users the power to "make or break" an up and coming artist every several songs. Users have the option of clicking "make" to give the artist more air time, or "break" to reduce it.

For as little as $30 for 1,000 plays, emerging artists can get instant airplay and new fans, simply by submitting a song and picking the popular artists whose fans they would like to target. The emerging artist's song then gets played to listeners who like those popular artists; at the same time a display ad encourages listeners to rate the song or even become a fan of the emerging artist. In addition to targeting by music taste, artists can target listeners by age, gender and location. 

Beta testing of Jango Airplay shows strong enthusiasm from artists for guaranteed spins to a targeted, receptive audience - and from Jango listeners to engage with up-and-coming acts and actively contribute to their success. On average, $30 spent on 1,000 plays results in 100 positive actions from listeners who say they like the artist, write a comment, and/or become a full-fledged fan. Artists can communicate directly with their new fans, and also get a "Fan Profile" research report breaking down the gender, age, location and musical preferences of people who liked (and disliked) their song.

Jango Airplay offers several levels of cost-effective and targeted airplay. Prices start at $30 for 1,000 plays, $50 for 2,000 plays and $100 for 5,000 plays. Larger packages for artists and labels are also available. What's more, songs that receive at least 50 positive ratings are automatically entered into general rotation for even more plays at no additional cost. The more listeners who say they like the song, the more it gets played.

Jango Airplay makes sure to strike a balance between providing artists with relevant exposure and upholding the integrity of the station programming that more than six million listeners enjoy every month. Jango employs a stringent quality review process and Airplay songs are played no more than once per day to any given listener, unless the listener asks for more.